Can Social Networking Replace Your Email List?

It has become apparent in recent years that the power of one’s internet business is in the List. But is it possible that

List building could become an outdated concept?

Enter…Social Networking

All you have to do is ask die-hard fans of Twitter and Facebook to see the possibilities. In the last few years these

social networking tools (along with a few others) have taken the internet by storm and are making quite a few believers in

the idea that even the leverage of one to many communication with your List might become antiquated.

How Social Media Communication Beats Traditional Email

1. When you communicate with your list in today’s environment, you are taking a chance that your viewer may not see your

email…or that it comes to them at a time when they are bombarded by other requests or deadlines.

2. In a traditional list, your prospect may be sending all your emails to a Swipe File email address, meaning they never

see your message. Often, they joined simply to get a free report, with a good intention of returning at a later date.

3. With social networking sites, on the other hand, you are actually building a relationship with your friends or

followers. The more you participate, the more your community gets to know who you are…as a real person with interests

separate from the marketing machine you display in emails.

4. Now, here’s the best part. With social media, you have the ability to turn 1 to many communication into viral

communication. Let’s say you post information of real perceived value. Your friends then forward it on to their friends

(many of whom are not on your list) and it has the potential to go viral.

Putting Social Networking into Practice

With Facebook, you have the opportunity to create a Group around your business area of expertise. Then, you build the

membership in this group through direct promotion or via people finding you from a topic search. So, let’s say you have

2,000 people in your group and you want to let them know about an upcoming teleseminar you are conducting on the specific

focus topic of the group.

You simply send the event invitation to the entire Group. Because the invitation will stay in their Events folder until

group members take specific action, more people will actually see your marketing event. Further, the very nature of

Facebook encourages those in your Group to forward the Event to others within their network, if they find the topic

appealing. Now that’s leverage!

And now I’d like to invite you to go to http://www.BusinessBuildingShortcuts.com — where you’ll find targeted Tools,

Techniques, and Strategies to quicken your Online Success.

Copyright 2008 – Mynders Glover. All Rights Reserved Worldwide. Reprint Rights: You may reprint this article as long as

you do not edit the article in any way, leave all of the links active, give author name credit and follow all of the

EzineArticles terms of service for Publishers.

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